The Vision

When Magical Woodland came to us, they had a bold goal:

Create a standout seasonal event that families would actually want to attend - not just once, but every year.

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The Sticking Points

• A relatively new event concept in a crowded market
• Building a recognisable brand from scratch
• Creating a unique, open-air experience that stood out from traditional seasonal events
• Reaching wider audiences, growing social followers, and ultimately: driving more ticket sales

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A Long Term Partnership

We’ve been Magical Woodland’s full marketing team since 2018, leading everything from strategy and paid campaigns to influencer partnerships, email marketing, PR and even building their website to capture the magic of the event online. We advised on their move to a new ticketing platform to improve the checkout process and enhance customer experience, helping make ticket buying as seamless as the event itself. This deep involvement allows us to build not just awareness, but a loyal community and real momentum, year after year.

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The Strategy Behind the Scroll

We built a full funnel, social led strategy that transformed Magical Woodland from a hidden gem into a must-book family event. From eye catching content to conversion driven campaigns, we activated across multiple touchpoints including Organic Social, Paid Social (Instagram, TikTok, Facebook), Google Search, and Email - to build awareness, trust, and sell out events. That growth didn’t happen by chance - it came from a smart, well-timed mix of tactics.

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Let’s Break It Down :

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Meta Ads‍

• We didn’t just boost posts and hope for the best - we built smart, layered campaigns:
• Targeted brand new audiences based on interests and lookalikes
• Retargeted warm audiences: site visitors, social engagers, and past buyers
• Created high-engagement content that encouraged real conversation - think comments, shares, and “We went last year, it was magical!” vibes

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Google Ads

We showed up exactly when families were searching:

• Search campaigns around “Halloween events near me”, “Christmas trails for kids”
• Always-on brand campaigns to own SERP space for “Magical Woodland”
• Influencer Content (Real People, Real Magic)
• We hosted launch nights with local family influencers - no hard sell, just genuine experiences.
• Stories, Reels, and grid posts = authentic, relatable hype
• Reused the best content across ads and organic = endless UGC gold

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Organic Social (IG, FB, TikTok)

Consistent, creative content is only half the story. Our team keeps the conversation alive by actively responding to DMs and comments, answering questions quickly and personally. This hands-on engagement builds trust and loyalty, making Magical Woodland feel approachable and real, not just a brand.

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Email Marketing

• We built and nurtured a growing list with early access perks (hello, 5% off 👋)
• Campaigns focused on urgency: “New this year”, “Slots selling fast”, “Meet the characters”
• Used email to warm leads, drive clicks, and boost retention

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✨The Magic We Made✨

• ‍£4M+ in ticket revenue
• 175,620 tickets sold
• 42.3k Instagram followers
• 95k Facebook followers
• 600+ influencer collaborations

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Ready to turn your event into a viral, sell out experience?

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What They Said

We’ve been working with SocialTap for over seven years, and in that time, they’ve played a huge role in helping us grow from a small woodland trail into a much-loved family attraction. Thanks to their support and expertise, we welcomed over 60,000 guests last year — and we’re excited to see how much further we can grow together this year.

The SocialTap team manages everything from our social media campaigns and influencer partnerships to charity collaborations, PR activity, and even help with our website and email marketing. Their creative approach and genuine passion for what they do ensure we reach and engage with more people every year.

It’s been a pleasure working with such a dedicated and proactive team - they truly feel like an extension of our own.

— The Magical Woodland Team

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