When we first started working with Luv Car Loans in 2018, the goal was clear:

• Cut through a noisy, competitive space and become one of the UK’s most trusted car finance brands - from zero to serious scale
• This wasn’t just about generating leads. It was about attracting the right leads - people who were not only interested in financing a car, but who were actually eligible and ready to move forward.

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The Sticking Points

• A competitive, saturated finance market
• High cost-per-lead risks without clear strategy
• Needed leads who would actually get approved
• No consistent brand identity or strategy in place
• Reliance on single-channel marketing that limited growth
• Disconnect between ad campaigns and CRM systems

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A Long Term Partnership

Since 2018, we’ve been more than just an agency - we’ve become an extension of Luv Car Loans’ in house team. We built and scaled their full funnel marketing engine from scratch, spanning everything from lead gen campaigns and CRM nurturing to content creation and multi-platform strategy. From landing page design to deep CRM integrations, we’ve helped Luv Car Loans turn marketing into a powerful, performance-led machine - one that delivers real business results at scale.

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The Strategy Under the Bonnet

We didn’t chase quick wins. We built a scalable, long-term growth strategy rooted in smart segmentation, data-backed retargeting, and human-first branding.

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Here’s how we did it:

‍Meta Campaigns

We used Meta to reach cold audiences with clear, conversion-led messaging, layered with retargeting to bring back warm users at a lower cost.

• Built custom audience segments from past converters, website traffic, and CRM data
• Continuously optimised creative for engagement and clarity (car finance can be approachable)
• Delivered CPLs far below industry average

‍Google Campaigns

We showed up when intent was highest and made sure Luv Car Loans stood out.

• Always-on search campaigns targeting keywords like “car finance with bad credit” and “affordable car loans”
• Smart bidding strategies to maximise ROI
• Branded campaigns to own their SERP space

‍SMS & Email Marketing

We tapped into their existing database to drive low-cost, high-quality conversions.

• Built automated nurture flows for cold leads
• Used SMS and email retargeting for hot leads at decision stage
• Created urgency-focused campaigns: “Spots filling fast”, “Your approval is waiting”, “Choose your car today”

‍Organic Social

Car finance can feel intimidating. So we made Luv feel human.

• Built brand trust through consistent, transparent, and helpful content
• Showed real people, real cars, and real approvals
• Actively managed community engagement: DMs, comments, reviews, FAQs

‍ScoreApp Quizzes

To widen the funnel, we launched interactive finance check quizzes - softer lead gen that nurtures trust before commitment.

• Integrated seamlessly with CRM for ongoing comms
• Captured valuable lead data while warming prospects
• Provided a no-pressure first step for nervous buyers

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The Results That Drove Growth

• 500,000+ leads generated since 2019
• 50% average approval rate
• 11,500+ cars financed
• £115M+ in total loan value
• £16M+ revenue growth from zero

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This wasn’t luck. It was the result of consistent, collaborative strategy built on trust, data, and creativity that actually converts.

Ready to turn your business into a high converting growth machine?

Let’s drive your marketing further.