The Challenge

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• Standing out among the other top UK brokers online to generate interest and win customers. 
• Having recently left a previous agency, they faced challenges in generating leads with a high chance of converting into actual sales at an acceptable volume and cost. 
• The client was in the process of building their lender panel and experienced challenges with maintaining approval rates.
• The brand was instantly recognisable, and it was imperative that the Meta ads mirrored this well-known style and performed well to attract their ideal customers.

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The Strategy

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Targeted Lead Generation:‍

Implementing targeted ad campaigns, including ads exclusive to a Key Worker demographic. The focus wasn’t just on quantity but on ensuring these leads were primed for conversion based on their existing lending panel.

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Highlight Competitive Advantages‍

E.g. personalised customer experience, tailored finance solutions, and personal car shoppers not commonly found with other brokers during that time.

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Continuously optimise campaigns based on data insights

From Click-Through Rates to Deal Conversion Rates, to refine targeting and messaging.

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Implement retargeting ads‍

To re-engage potential customers who have previously shown interest in the broker’s services but haven't converted at that time.

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Brand Consistency & Performance

‍Ensuring that the brand-aligned creatives resonate with the intended audience by focusing on customer needs, aspirations, and pain points addressed by the brand's offerings.

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Demographic Breakdowns

‍Time/day of week analysis to match delivery of leads with best performing time for sales performance. Quantity of leads to team size analysis

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The Results

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Over 18 months we worked with a well-known broker and helped them to earn just over £1 million in car sales commission using Facebook Ads alone.

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Over this period, we generated:

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• 40,000+ Leads
• 19,000+ 
• Approvals, 
• 1,250+ Sales

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Maintaining a 48% approval rate & a 15% website conversion rate whilst providing a continuous stream of traffic, too. With over 250,000 people on their site and throughout our working relationship, maintaining the cost of approval below £25 overall.

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We get to know our client’s business and offer support and advice from our expert knowledge and experienced team to ensure leads are of high quality and more importantly, make sure we do all we can to convert to sales!

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