15,166

Leads reactivated

8,432

Finance approvals

461

New conversions

Kandoo Car Credit didn’t come to us looking to double their ad budget.

In fact, they asked the opposite:

‘How can we get more conversions... without spending a penny more on Facebook?’

Challenge accepted.

The Sticking Points

  • Facebook ad performance had plateaued
  • No appetite for increasing media budget
  • Large bank of unconverted leads just… sitting there
  • Needed more approved customers without acquiring more leads

The Strategy: More Mileage, Same Fuel

We didn’t touch the Facebook budget. Not even a tenner. Instead, we went under the hood and built a remarketing engine powered entirely by data they already had. Here’s how we squeezed serious ROI from what was already in the tank:

Email & SMS Remarketing

Rather than chasing new leads, we tapped into their existing CRM and warmed up the leads they’d already paid for.

  • Daily sends (Monday to Saturday) to keep Kandoo front of mind
  • Segmented messaging for warmer and colder leads
  • Built urgency, trust, and re-engagement without overwhelming users

Low-Cost, High-Impact

This wasn't some expensive CRM overhaul or complex automation flow.

It was smart, scrappy, and effective.

  • No additional Facebook spend
  • Just consistent SMS + email touchpoints
  • Activated warm leads with no new acquisition costs

Reuse. Remarket. Results.

Over 6 months, here’s what we squeezed out of Kandoo’s existing data:

  • 15,166 leads reactivated
  • 461 new conversions
  • 8,432 finance approvals
  • £78.9k total spend (across email + SMS only)
  • £171.31 per conversion

We didn’t just stretch the budget - we recycled it into real revenue.

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