4 Secrets About Selling Cars On Facebook šŸš˜

4 secrets about selling cars on Facebookā€™ sounds like the holy grail doesnā€™t it.

And it sort of is, not because of this blog, but because youā€™ve found us, and we are the holy grail of selling cars on Facebook.

Sounds cocky, not bothered because itā€™s true.

So you might have been click bated into this, especially with that mega title. But I will be telling you 4 points about selling cars on FB your competitors don't want you to know. Theyā€™re just not secret.

Anyway enough waffling, here they are.

Facebook Targeting

So targeting is pretty obvious innit, and itā€™s pretty broad so Iā€™ll explain a little more.

With targeting, you can easily improve your approval rating, not many think this but itā€™s true.

What youā€™ll do is target specific job that historically has well paid and ā€˜intelligentā€™ employees. For example, doctors, accountants, CEOā€s etc. you get the point.

Therefore, the applicant is a lot more likely to have a better credit rating.

Facebook Lookalikes

This kinda goes with the last mega point I made. Itā€™s targeting pretty much.

But thereā€™s a difference.

With a lookalike audience, you can create an audience that is a lookalike to your past approvals. Facebook will match up similarities, interests etc.

This is gonna put a spike in your approvals.

facebook Creative

Weā€™ve found gems in terms of creatives that work wonders, and weā€™re about to spill the tea sisā€™.

One thing is UGC. You know weā€™ve talked about this, so read our blog all about it.

Another bit of creative is using real car images and using terms like ā€˜get this carā€™. Yes, using cars from the internet will make the design look nice. But do you want a nice looking design or do you want results?

When people see real images, they can see the car for what it really is. Instead of a polished up Aston Martin that theyā€™re never gonna get.

Cost Per Lead ainā€™t shit

People will be reading this gasping saying ā€˜Santa mariaā€™.

But chill, let me explain.

This will obviously depend on your industry. But for car finance, the cot per lead isnā€™t the metrics weā€™re sweating over.

The metrics you want to be looking at are:

The real metrics.

We see so many people make changes to their campaigns, just because their cost per has increased by a quid.

Look at the real metrics before making a decision.

Hope you enjoyed.

If you want šŸ”„šŸ”„šŸ”„ Facebook Ads, then you know who to contact!

Written By Alex Turner

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