4 secrets about selling cars on Facebookā sounds like the holy grail doesnāt it.
And it sort of is, not because of this blog, but because youāve found us, and we are the holy grail of selling cars on Facebook.
Sounds cocky, not bothered because itās true.
So you might have been click bated into this, especially with that mega title. But I will be telling you 4 points about selling cars on FB your competitors don't want you to know. Theyāre just not secret.
Anyway enough waffling, here they are.
So targeting is pretty obvious innit, and itās pretty broad so Iāll explain a little more.
With targeting, you can easily improve your approval rating, not many think this but itās true.
What youāll do is target specific job that historically has well paid and āintelligentā employees. For example, doctors, accountants, CEOās etc. you get the point.
Therefore, the applicant is a lot more likely to have a better credit rating.
This kinda goes with the last mega point I made. Itās targeting pretty much.
But thereās a difference.
With a lookalike audience, you can create an audience that is a lookalike to your past approvals. Facebook will match up similarities, interests etc.
This is gonna put a spike in your approvals.
Weāve found gems in terms of creatives that work wonders, and weāre about to spill the tea sisā.
One thing is UGC. You know weāve talked about this, so read our blog all about it.
Another bit of creative is using real car images and using terms like āget this carā. Yes, using cars from the internet will make the design look nice. But do you want a nice looking design or do you want results?
When people see real images, they can see the car for what it really is. Instead of a polished up Aston Martin that theyāre never gonna get.
People will be reading this gasping saying āSanta mariaā.
But chill, let me explain.
This will obviously depend on your industry. But for car finance, the cot per lead isnāt the metrics weāre sweating over.
The metrics you want to be looking at are:
The real metrics.
We see so many people make changes to their campaigns, just because their cost per has increased by a quid.
Look at the real metrics before making a decision.
Hope you enjoyed.
If you want š„š„š„ Facebook Ads, then you know who to contact!
Written By Alex Turner
December 12, 2023
Read ArticleJuly 2, 2019
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