If you have somehow found yourself on this blog, it probably means that you are asking the same question that I once did. How the hell do I create a Facebook Ad, find out below…
This blog’s aim is to help you understand the structure of Ad creation on Facebook Ads Manager and what you should be including at each level to ensure that you aren’t missing any tricks!
The Structure of Facebook Ads Manager are as follows:
Campaign → Ad Set → Ad
To break this down, each individual Ad belongs to an Ad set. With each individual Ad set belonging to a campaign. This is what is known as the Campaign Structure, knowing how each of these stages works in unison with one another is vital in making sure that you get the right ads in front of the right people. Which is ultimately your main goal, right?
What is a Campaign?
When you go to create your first campaign, you need to have some set goals in mind. This level is very much the foundation of the paid ads that you will be running. Here you will decide the overall goal of that campaign (conversions, messages, reach etc.) and will also determine how the ads behave when a user scrolls past them on their news feed.
There are multiple different goals to choose from upon creation, however, for each campaign, you can only select one so choose wisely!
What is an Ad Set?
The next part is the Ad Set level. This section determines both how you want the ad to run and who you want the ad to run to. You’ll be able to create your own audiences.
You can filter your audiences through location, age, gender, interests and more. You will also determine your budget as well as the placement of the ads.
It is important to bear in mind that in each campaign there can be multiple ad sets, each with their own targeting, scheduling and budgeting options. So feel free to test a lot of different variations out and find out what works best for your business!
What is an Ad?
The final section of Ad creation is…. Creating the Ad, who would have thought it?
There are 3 types of ads, Single image (it is what it says on the tin), Video, and Carousel.
A Carousel is a series of images that a user can scroll through to see multiple images with one advert. You will also include the Ad copy, which is what the users will read, along with any headlines and ‘call to actions’.
There are many ways to have wicked creative, that also works! One of them is UGC (User Generated Content). This blog isn’t the right vibe to explain what it is, so click here to read our other blog all about UGC!
Once again you can create many different variations of these, which will help you work out what works better for your audience.
Hopefully, this information will get you well on your way to understanding the difference between Campaigns, Ad Sets & Ads on Facebook Ads Manager. All that’s left to do now is for you to go and get stuck in!
If you want a KILLER Facebook Ads, then you know who to contact!
Written By Matt Haig