3 Online Marketing Strategies for a Car Finance Broker

the front of a yellow car

If you’re a car finance broker and you don’t know where to start with your marketing strategy, raise your hand!

Now, come over to us to solve your problems. 

As a leading Facebook Ads agency for car finance brokers and car dealerships, we are highly experienced in this field. 

In the automotive industry, increased organic leads are what car finance brokers are striving for. Here, I will talk you through 3 of our online marketing strategies that have been proven successful in the car financing industry. 

Rank high on Google search engine

Your automotive finance brokerage needs to rank as high as possible on Google SERP, for visibility purposes, of course!

Who is going to see your business page if you’re on the second page? Nobody has time to click ‘page 2’ at the bottom of Google; the best of the best rule page 1, and that’s where you should be too.

You can achieve that either with PPC or SEO. What a Pay Per Click campaign does is, you bid on certain keywords that you think potential buyers are going to find you through, and you create an ad of your business at the top of Google. It’s Google advertising essentially, everyone has seen the ads at the top of the page, don’t pretend you don’t know!

The SEO method is a bit trickier because it’s more technical and you need to know what you’re doing… But SEO is essentially building your website content and copy based on relevant keywords that people are searching for in relation to your car finance brokerage.

Find your audience  

One of the first things we do as an agency for the motor trade industry is find our client’s target audience. It is extremely important to do so and know who you should be addressing through your brand message and communications. 

In any successful marketing strategy whether for an auto dealer or auto finance broker, figuring out your audience is the first step because you need to figure out who is out there listening to you. Once you figure that out, you turn your attention on how to speak to them and what you tell them to keep them engaged with your brand. This is Marketing 101.

As a Facebook ads agency, we do it by targeting specific demographics such as location, age and income. In this case, we would target potential customers with a low credit score that need financing or customers that need a car loan. We are able to create personas of our customers and consequently think strategically on what information to provide them with, both for customer retention and sales conversions.

Seems pretty straightforward, right? Moving on to my next point!

Focus on your reviews and your communications

Pay attention to your reviews! This is very important; if I could scream it, I would. 

Nobody has bought any service or product without looking at the reviews. Okay not nobody, but you get what I mean.

Reviews of your services are extremely essential especially when you’re providing a financial service and not a small product like a candle. You need to show that you are trustworthy, and from there build this trust further with your customers.

After trust comes ‘keeping the convo alive’ lesson. Constantly speaking to your customers, getting to know them, answering their questions and being active on socials. 

Trust is key in car finance. Don’t worry too much about it, as we can help you with that and your online advertising.

So, how can we help you today?

As a leading Ads agency specialising in helping prestige car brokers and car loan brokers drive growth and generate leads, we are here to help you. We understand that car financing is what you want to do instead of doing the marketing. Which is why our specialist agency can free up some time for you to focus on what you love.

You know where to find your next-level car finance broker agency. Simple – just call us!