Will Instagram’s plans to remove post likes kill Social Proof??? ❤️❤️❤️

How much do you rely on social proof? you see, the like count on an Instagram post is just a marker, in a way like people queuing outside a shop or seeing a busy restaurant as you’re walking by. 

It feeds the little sheep 🐑 inside of us and we think “I want to be part of that club!”

And we take notice of ads and posts more that have tons and tons of likes and naively think, “wow, this must be important, the world and its mother loves this.”

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